Is your website receiving consistent traffic but having trouble converting visitors into customers? Do you ever wonder why your visitors don’t spend much time on your website? A high bounce rate is one of the most important factors that can suppress conversion.
You will have a more engaging website if you follow these simple web design tips. Your visitors are less likely to leave, resulting in a significant decrease in your bounce rate. Try them out today and let us know how you like them. Also, if you have any additional suggestions, please leave them in the comments section below.
When you’re working hard to improve your site’s search performance, lowering its high bounce rate should be one of your top priorities. In general, the bounce rate is the percentage of visitors who come to your website but leave before you can convert them. It’s a sign that your strategy isn’t working as it should. If your visitors have a poor user experience or you are not attracting the right people, you know something is wrong.
A poorly designed website can cause your company or brand to lose potential customers due to a negative user experience. As a result, if you want your visitors to stay long enough to perform the actions you want them to, it must be both appealing and engaging. To assist you, we’ve compiled a list of the most effective ways to improve your web design in order to lower your site’s bounce rate.
1. Improve your website speed
The most important first step you must take is to improve your website’s load times. Google is more likely to consider your site in its search results, or SERP, if it is fast. Remember that your customer’s time is valuable, so don’t make them wait too long to get the information they require. Here are some pointers on how to make your site faster in order to reduce bounce rates:
- One of the simplest ways to improve your site’s load time is to reduce the size of your images. Images consume a lot of bandwidth. You can reduce the size of your image files so that they take up less bandwidth and do not affect how they appear on pages.
- Remove or disable any plugins that you no longer require or use. When a visitor enters your site, all of your plugins will be loaded.
- Choose a host who meets your requirements. If you suspect that your web host is to blame for your site’s slow loading times, change to a new one that can provide faster load times. It is not a good idea to go with the cheapest option. You may be saving money now, but you may end up losing even more in the long run. Investing in a good host is worthwhile.
2. Conversion Optimization for Your Website
The key to optimizing your site for conversions is to make things as simple as possible for your visitors. They shouldn’t have to click multiple times to get to the product page from the homepage. You want them to be able to get the information they need with as few clicks as possible. If there is any confusion along the way, your prospective client may be tempted to leave your site and go to your competitor’s. That is, of course, the last thing you want!
You’ll notice a significant difference in your conversion rate if you map out the user journey from your homepage to the endpoint of your main conversion goal. Consider testing it yourself, and even enlisting the assistance of colleagues or friends to ensure that the path from one point to the next is as clear and simple as possible. Furthermore, you want your conversion buttons’ calls to action to be as simple as possible. Making them complicated or ambiguous is not a good idea. Contact us, add to cart, and shop now are some examples of effective calls to action.
3. Use Visual Hierarchy
One of the most eye-catching elements on your website should be one of its most important features. Vibrant colors and large text sizes can help with visual hierarchy. Clear visual cues can show your visitors what is more important and less important on your site.
Squinting is the simplest way to determine the effectiveness of visual hierarchy. Simply take a step back from your computer screen and squint your eyes. The entire page will become blurry as a result of this. You’ll notice that the most visible areas on the screen are the most colorful, boldest, and largest. Consider whether these are the areas you want your audience to focus on. If not, it’s probably time to reconsider your web design.
4. The Value of Social Share Buttons
Is there a blog on your site, and are there social share buttons on each blog post? All of your blog posts should have these buttons at the bottom or in the corner. This allows your readers to easily share your content on social media without leaving your website. Aside from not increasing your bounce rate, it can aid in the creation of brand awareness. Furthermore, it may encourage their friends or followers who have not visited your site to do so.
Remember that the more links you share on social media, the more likely you are to attract new and potential customers. You can also include social media icons in the primary menu of your website so that people can easily find and follow you.
5. Use Colors and Fonts Wisely
What people can’t see, they can’t read. As a result, the colors on your website should stand out against the background. Use colors that not only complement one another but also make sense together. Fonts, too, play an important role in the overall appearance of your site. In fact, typography can have a significant impact on your audience’s emotional response.
Using multiple fonts is unnecessary and will only confuse your readers. When it comes to web design, Sans Serif fonts are the way to go because they are among the easiest to read.
Elaborate Serif fonts are attractive, but they are best used for branding or headlines.
6. Include a page with frequently asked questions.
You’ll be providing a lot of value to your visitors if you include a page dedicated to answering frequently asked questions about your company and its offerings. If a customer has a burning question, the FAQ page is likely to be one of the first places they look. If your customers are unable to find answers, they may leave your website in frustration. That is why it is a good idea to create a FAQ page. However, make sure to keep it up to date on a regular basis, especially if new questions about your products or brand arise.
7. Include Testimonials, Feedback, and Reviews.
The most effective and quickest way to establish trust in your brand is to include honest and authentic testimonials, feedback, or reviews from previous clients on your website.
According to Spiegel Research Center, nearly 95 percent of online shoppers read reviews before making a purchase. So, if you want to build trust and convert visitors into paying customers, don’t forget to include testimonials and feedback on your pages. Also, make certain that people will be able to find and navigate them easily.
8. Maintain a Simple Navigation System
When it comes to navigation, keep things simple. Keep it simple and clean. Visitors will often leave a website if the navigation is too difficult for them. Most people go overboard when designing this element. If you include too many options in your navigation, your users will become overwhelmed.
The company logo should be kept visible and placed in the top left corner of the page. It should also be clickable and direct users to your website’s homepage. This allows visitors to easily return to the homepage regardless of where they are on your website.
9. Ensure Your Site is Responsive
This is something you’ve probably heard a million times. However, it is a web design best practice that is worth repeating. This is because smart devices account for more than half of all global web traffic. As a result, it is critical to make your website mobile-friendly and responsive. When viewed on mobile devices, it will appear very disorganized and cluttered if this is not done. The end result is a poor user experience, which leads to users abandoning your site.