Essentials to improve your SEO before you start.

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Purchase a unique domain.

Simply put, in order to thrive in SEO, your store must have its own domain. Custom domains establish confidence with potential customers who click through from search engines, and they’re often easier to remember. It’s time to move to a custom domain like brandname.com. A custom domain can cost anywhere from $30 to $100 (R350 – R1500) per year exclusing hosting. Hosting is your storage cost for the data your website and emails consume on the server. Depending on the hosting features, hosting can cost up to $150 (R2250) per month.

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Make sure Google Analytics is activated on your website.

Google Analytics is a free tool that allows you to monitor how much traffic your website receives and what it does. Learn how to link your eCommerce store to Google Analytics or have a developer set it up for you. Make sure Google Search Console is enabled on your website. Google Search Console provides information about the pages rank for which keywords, where they rank, and how many clicks they get, among other things.

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Ensure your site is mobile-friendly.

Your developer will test and modify your site to work and respond on mobile devices. it’s a good idea to check its mobile compatibility with this Google app.

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Password security should be removed.

If you’re still working on designing and sorting your product pages, you may want to hold off on opening your store to the public and search engines. However, if your store is password-protected, search engines won’t be able to crawl or rank your pages on their search engine results page because they won’t be able to see past your homepage.

In the next article I will explain Technical SEO and give you the breakdown of what should be implemented and how. If you need any help with your website’s online SEO, Site Speed and general development, feel free to contact me or book a session below.

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