SEO – Introduction

Since the days of keyword stuffing and click bait copy, search engine optimization (SEO) has come a long way. To appear first in a Google search result, your store’s content must fit the intent of a potential user. Understanding how search engines function and how searchers use them and incorporating that information into your page copy, then methodically running through some fully open backend tinkering, can feel overwhelming and repetitive.

The sweet spot for ranking your eCommerce store in search engines is getting your efforts through each SEO discipline to function in harmony.

I’ve compiled a step-by-step guide to optimizing your online store, and it doesn’t take any previous SEO expertise.

In the next article I will explain why SEO is vitally important and give you the breakdown of what should be implemented and how. If you need any help with your website’s online SEO, Site Speed and general development, feel free to contact me or book a session below.

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