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2 November 2023
Reading Time: 2 minutes

What is Google's New Location Policy Update

Alright, party people! Anri here, ready to spill the beans on how to breeze through Google's latest policy like a pro. Strap in, because we're about to make policy compliance a piece of cake!

Step 1: The Golden Rule - Location Owner's Green Light

Imagine you're playing with your favorite toys. Would you borrow your friend's without asking? Nope! Same goes for business locations. Always, always get the boss's thumbs up before you start advertising.

Step 2: Keep it Real, Keep it Clear

Let's say you're telling a story. Would you make things up? Of course not! Google loves honesty too. So, make sure everything you say in your ads is true. No tall tales allowed!

Step 3: Matchy-Matchy, Always a Winner

Imagine putting together a puzzle. Do you mix pieces from different sets? Nah-uh! Your ads are like a puzzle too. Every piece should belong to the same set and fit together perfectly.

Step 4: Trademarks - Play Nice!

Think of trademarks like sharing your toys. You wouldn't snatch them from someone else, right? Advertisers need to be polite and play fair with trademarks. No toy-stealing allowed!

Step 5: The GBP Magic Wand

Remember, your Google Business Profile (GBP) is like your secret weapon. It's where all the cool location stuff hangs out. Keep it updated and shining bright, and your ads will sparkle too!

So, there you have it, champs! Five simple steps to rock Google's policy update like a boss. Follow these, and you'll be smoother than a penguin on ice. And always remember, Afreelancing is here to make sure you shine in the digital world! Keep rockin', rockstars! 🌟

Google Ads New Location Policy - Making Sense of the Changes

Google is shaking things up with their latest policy update, and it's time to get in the know! Starting December 20, 2023, Google will begin enforcing the Location asset requirements policy changes over a period of about 8 weeks.

What’s Changing?

This update focuses on what types of location assets will not be permitted on Google Ads. All relevant policies will be strictly applied to your location assets. This means that any locations that are closed, unrecognized by Google, or don't match the business running the ad (excluding affiliate locations) will be off-limits as Location assets. Additionally, assets with products or services that don't align with the specified location will also face restrictions. For the nitty-gritty details, be sure to review the Location asset requirements policy come December 20, 2023.

How Will Enforcement Work?

If Google detects that your location asset doesn’t meet these updated policies, it will receive a “Disapproved” status. Unfortunately, disapproved location assets won't be eligible for use in your ad campaigns. However, if you believe there's been a mistake, you'll have the opportunity to appeal the decision. Just follow the provided instructions in the Google Ads UI.

Don't get caught off guard by these changes—stay ahead of the curve and ensure your location assets are in compliance with the new policy. It's time to rock your online presence with confidence!

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Article written by Anri de Beer